The Integrated Model Behaviour is a new holistic approach to understanding behaviour that nests existing theories and models from psychology and economics and extends them to cover important aspects of behaviour and behaviour change not commonly a focus within the behaviour change movement. This section provides information about projects that have used the model to analyse behaviour, identify barriers and develop behavioural solutions.
This project aimed to improve the way the Marine Management Organisation engages with the fishing industry by analysing the barriers to engagement with the government through a behavioural approach. It used the integrated model of behaviour to explore barriers at each point along the behavioural pathway and suggested a range of solutions. The proposed interventions ranged from those that were low cost and could be implemented quickly to those that would require more time and resources to implement. Download the research report here.
Dallaglio RugbyWorks is a sports-for-development programme that uses rugby to engage vulnerable young people and support them to develop mentally and physically, help reduce their behavioural difficulties and improve their life chances, including helping them avoid getting involved in violence. The intervention is being evaluated through a randomised controlled trial funded by the Youth Endowment Fund (part of the What Works Network), following a intensive co-design period that involved further developing the programme's theory of change using the integrated model of behaviour. The trial protocol can be downloaded here.
What Works Behaviour Change