About What Works Behaviour Change

Our mission is to support individuals and organisations to draw on well-evidenced theory and empirical evidence from all relevant disciplines to understand the drivers of behaviour and to design and evaluate interventions that increase positive behaviours and reduce negative ones. We are particularly interested in working with and supporting the UK's network of What Works Centres, which are focused on specific policy areas and many of which aim to change behaviours as part of their missions.

Founder of What Works Behaviour Change

What Works Behaviour Change was founded by Matt Barnard. Matt is a behavioural scientist, social researcher and evaluator and developer of the integrated model of behaviour. Matt has spent over 20 years working to understand the complexity of people's lives and developing and assessing solutions to entrenched problems. He has led research teams at the National Centre for Social Research, the NSPCC, the Behavioural Insights Team and the UK Health Security Agency. He is currently the head of the ICF Centre for Behaviour Change. Matt has an MA (Cantab) in History and Economics, PGCert in Econometrics, and a PhD from the University of Cambridge in social research and policy evaluation. LinkedIn

About What Works Behaviour Change

Founder of What Works Behaviour Change

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