Our mission is to support individuals and organisations to draw on well-evidenced theory and empirical evidence from all relevant disciplines to understand the drivers of behaviour and to design and evaluate interventions that increase positive behaviours and reduce negative ones. We are particularly interested in working with and supporting the UK's network of What Works Centres, which are focused on specific policy areas and many of which aim to change behaviours as part of their missions.
The Integrated Model of Behaviour is a new holistic approach to understanding behaviour that nests existing theories and models from psychology and economics and extends them to cover important aspects of behaviour and behaviour change not commonly a focus within the behaviour change movement.